Acquiring new customers is about 10 times as expensive as the care of existing customers. This situation will change in the coming months, very little. There are many reasons why a modern customer management are so many opportunities, especially the mobile environment, this trend intensified.
The primary goal of relationship marketing to maintain the profitable groups of customers with their commitment to achieve lasting much of the revenue can be detected. Each customer has a value that is known in the art as customer lifetime value. This can be combined with modern systems, customer management and determine. If a customer feels comfortable, there are tangible benefits for businesses: lower price sensitivity, greater fault tolerance and closer communication, recognize the changes in demand early on can.
Often a challenge finding the right balance between customer acquisition and customer care is called. With shrinking margins and higher growth targets, acquisition and customer recovery back into focus. However, it is the customer care and their data collection can not be ignored, can be obtained by the findings of many divisions. A CRM software helps to manage customer relationships and activities can be planned precisely.
“Especially large potential in the mobile space,” said Beat Hofstetter of insyma. The Swiss company is familiar with the modern requirements of the contact-management measures and the proliferation of smartphones and tablets are already a lot of importance in terms of customer care. Whether online purchases or new payment systems – the proliferation of mobile devices makes unique customer identification, and therefore new space for activities in marketing and customer loyalty. For more information on the development are under www.insyma.com available.
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